1. Start Something That Matters by Blake Mycoskie
... . After that more articles and reports about TOMs kept surfacing, and the company blew up. Once Blake had finished introducing TOMs, he used the rest of the book's chapters as a guide that gives the reader insight on how to make a good idea into a successful business. In chapter two, "Find Your Story", Blake insists that the story of your company ... your idea only affects one person in a positive manner, that should be enough. Blake Mycoskie is a big believer in the ability of stories to move people, so he wrote his guide to creating a startup company through the story of his own, TOMs....
- Word Count: 2616
- Approx Pages: 10