1. THE EFFECT OF ADVERTISING ON CULTURE
... imperative does not now originate within the midst of some purposeful elite, but resides in the very consciousness and day-to-day behavior of the media's general work force. Contrary to the dark guesswork of the vulgar Marxist, the TV newsman [newsperson], for example, usually needs no guiding phone call from his higher-ups in order to decide the bias of his story, but will guide himself, as ... if on automatic, toward whatever formula might 'play,' fit TV's format, goose up the ratings, maintain (or boost) his salary. Similarly, the admaker need not consult ... , wizardlike, the secret...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School