1. NITB Strategy
NITB Strategy As part of the review of NITB Strategy, an internal project team was appointed to investigate the Market Focus and Communications policy of the Board as a first step in defining a new vision for tourism in Northern Ireland. Similar teams were appointed to examine Market Intelligence issues and Business Enhancement, all of which would go together ... ? Northern Ireland has in recent years sought to benefit from participation in international marketing campaigns with Tourism Ireland Ltd and with the British Tourist Authority. As such, the Northern Ireland message became a sub-bran...
- Word Count: 462
- Approx Pages: 2
- Grade Level: Undergraduate