1. Entry Mode Research (EMR)
... management service contract versus franchise (2). Furthermore, from these findings we discovered that most entry mode research used dichotomous variables as DVs when comparing modes chosen by companies entering a foreign market. A list of these dependent variables is presented in Table 7. PAGE 276 Independent variables: In terms of independent variables (IVs), we found that there were around 200 different variables used in various ... ) (consistent with the theoretical approaches identified earlier) and risk (41) were also found to be heavily used IVs. Moreover, firm size (40), host count...
- Word Count: 859
- Approx Pages: 3
- Grade Level: Undergraduate