1. Promotional Strategies
... decide which promotion mixes would be the most efficient to use and in what proportion for every new promotional campaign to achieve desired sales results. It is also necessary to define the audience, which will be influenced with the promotional campaign as it could be present customers, dealers, or employees of the company and what is going to be the number ... 's goal is to increase trade traffic, increase in sales, improve customer relationships or motivate salespeople. In order to develop and implement any promotional strategies, the marketers must set the objectives, define the opp...
- Word Count: 9452
- Approx Pages: 38
- Has Bibliography
- Grade Level: Undergraduate