1. Start Something That Matters by Blake Mycoskie
... reports about TOMs kept surfacing, and the company blew up. Once Blake had finished introducing TOMs, he used the rest of the book's chapters as a guide that gives the reader insight on how to make a good idea into a successful business. In chapter two, "Find Your Story", Blake insists that ... thousand times better than the campaign that just threw a couple numbers in your face. In Blake's case, the story was very simple; Many kids in Argentina don't have shoes, but if you buy a pair of alpargatas from TOMs, they will donate a free pair to a child in need. Because Blake made the ... o...
- Word Count: 2616
- Approx Pages: 10