1. The Mega-Success of Ben and Jerry's
... with "Cow II ", once again going cross country giving away free scoops. That same year, at the suggestion of two "DeadHeads' from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire. Staying in touch with their customers would not enable ... and necessary to its success, they are not the sole reason for its existence. They are simply one-third of the sustainable corporate concept of linked prosperity developed by the founders. Supporting its...
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- Grade Level: Undergraduate