1. Distribution Strategy
... people each day in 121 different countries. Approximately 80 percent of all McDonald's restaurants worldwide are owned and operated by independent franchisors. Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly image fast foods chains often state their seven P's of marketing to be, that is location, location, location, location, location ... many outlets as possible." In addition, this strategy must be designed to reach the consumer wants at anytime and anywhere. Vertical marketing network (VMN) Furthermore, to quote Kotler...
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- Approx Pages: 3
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- Grade Level: Undergraduate