1. Business Case Study: Best Buy
Currently Best Buy has 190 stores operating in China and will likely increase within the years to come. ... The company currently administers its global sourcing facility in China which aims to innovate, design, test, and acquire its own personal line of licensed brands (Dawes, 2003). ... Marketing Segmentation During the last decade, Best Buy has shifted its focus from products and technology to customers. "The goal was to focus on the most attractive customers based on the important differences ...
- Word Count: 3275
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School