1. Start Something That Matters by Blake Mycoskie
... Mycoskie guides you through the process of creating a startup that can do well and good at the same time, while telling the story of how it's worked for him. Blake begins the book by using the first chapter to summarize how he got the idea for his most successful company, and how it got it's feet off the ground. The company he created is ... called TOMs, short for Tomorrow's Shoes, and he got the idea while Vacationing in Argentina in 2006. While touring the ... someone laced the tablets with cyanide after they were delivered, causing people to think poorly of Tylenol. However, they we...
- Word Count: 2616
- Approx Pages: 10