1. Confessions Of A Merchandiser
... driving changes in consumer behaviour "Retailing will never be the same again" so proclaimed the cover of the july 26 th 1993, issue of business week. The magazine described how home shopping through interactive web technology would revolutionalize retailing. The phoenix of E- commerce starts rising from its ashes , the generation X ,the early adopters of web technology start becoming the major ... influence on the lives of consumers. Rudy Puryear , a senior information technological strategist at Anderson consulting, very early described this age as the "age of less." Technology allows...
- Word Count: 1376
- Approx Pages: 6
- Grade Level: Undergraduate