1. Encoding and Decoding Model of Communication
... of an African American man who carries himself in a way that differs from that of traditional stereotypes. The second step of the model is circulation. Circulation describes how people perceive things in their own minds. Circulation can be applied to The Fresh Prince of Bel Air because the stereotypes and messages are present in the script, in the actors, and the way the ... different message may be received. The third step in Stuart Hall's model is use. Use is related to circulation because the way the audience will put a message to use is based on circulation, or how they receive the ...
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