1. Consumer Behaviour and the Decision Making Process
... and social factors impact the buyer's lifestyle. The lifestyle of a consumer describes one's buying behavior, the initial meaning of the decision making and the progression of the buying process. Categorizing of the consumers can be done on the basis of their different lifestyles. The continuing change of lifestyles of the consumer is something the companies need to understand in ... perception, learning, values and attitudes and motivation. (Kotler et al.2005) Perception is the active fact searching of a person which is influenced by earlier information and beliefs. The perception proce...
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- Approx Pages: 14
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