1. THE EFFECT OF ADVERTISING ON CULTURE
... at McCann-Ericksen." (pp. 16-17) Miller here is elaborating a number of unique features of television culture. One point is that within its institutional structure it is self-policing. As John McCreery said (albeit in a different context) "who is ruling who is very much a moot point." Second, TV is an ironic medium. "Thus, within the television environment, you prove your superiority ... of life. The significance of this is that although we often equate advertising with freedom and liberality (in the conventional senses of these terms), advertising in fact has a much murkier background....
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School