1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... with microwave ovens and eighth largest with air conditioners. LGE was also selected as one of the best foreign companies in China at the 50th anniversary of China Forum held by the city of Shanghai last year. These are some of prime examples attesting to the consumer confidence in the LG brand and bright future for the company in China. Although two countries, China and Korea, are often considered culturally relatively ... , as mentioned above, is the key component of the collection of branding materials because it represents the added values visually. The values added by the marketer w...
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