1. Internet Advertising
... be the key (J. Matthee, personal communication, 20 April 1998). 6.2.6) Medium The Internet as an advertising medium has a number of inherent advantages and disadvantages which are discussed in section 7. 6.2.7) Measure and Evaluate Performance To quantify a Web sites contribution to revenue is often quite difficult. Where sales are generated more-or-less directly off the Net, the company's return on investment ... the site, for a fee (J. Matthee, personal communication, 20 April 1998). Furthermore, information can be obtained detailing the demographics of visitors to a Web sit although ...
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