1. Services marketing
Service has been thought as a local-made product or solution, service firms have been considered as local establishment traditionally. However, nowadays, service sector is becoming more internationalize and expanding over nation borders. The tremendous growth of global economy leads to increasing opportunities for service to go aboard. In 1999, the service sector represented 80% of total employment and at least 78% of the gross domestic product of U.S. Note also that these data do not include internal services provided within manufacturing company (such as IBM or Boeing) or services that these...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate