1. Start Something That Matters by Blake Mycoskie
... ironic). One that interested me was the story of Jared Fogle, the famous spokesman for Subway who was able to lose 100 pounds in just 3 months by only eating low-fat Subway sandwiches for lunch and dinner. While I've seen Jared a million times on commercials, I never understood the significance of his ad campaign. Before Subway had even heard of Jared, they implemented an ... example he brings a small company that failed miserably in the early 2000s. Webvan.com was a startup company designed to deliver groceries to homes by way of van. At first it did pretty well, but they spent too muc...
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