1. Start Something That Matters by Blake Mycoskie
... can do well and good at the same time, while telling the story of how it's worked for him. Blake begins the book by using the first chapter to summarize how he got the idea for his most successful company, and how it got it's feet off the ground. The company he ... Blake had finished introducing TOMs, he used the rest of the book's chapters as a guide that gives the reader insight on how to make a good idea into a successful business. In chapter two, "Find Your Story", Blake insists that the story of your company should be the most important aspect ... had simple business plans like Goo...
- Word Count: 2616
- Approx Pages: 10