1. Generation Y
... not constitute the entire impact they have on the consumer market. Every year, they influence household spending by an enormous amount. American Demographics reports that children aged 4 to 12 directly or indirectly accounted for $500 billion in household spending in 1997. A characteristic of Generation Y purchasing ... more and more products as their brand names, and brand consciousness is becoming an increasingly significant factor in spending trends. American Demographics reports that 90 percent of product requests made by youngsters to their parents are named by brand. Marketers anxio...
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- Approx Pages: 10
- Grade Level: High School