1. Family Influence Consumer Behaviour
... household spending of over $600 billion (www.focusonyourchild.com, 2003) What to expect with young age children? As children grow into their teen years, tastes change and advertising affects them differently. Most would say advertising intensifies during the teen years. Kids who used to want toys and kids' meals, later they will desire Nike sneakers. They might also demand their own cell ... feel even more independence, they'll purchase products they've never heard of before. Whatever the in crowd has, they'll want it, but not exactly the same thing. Each teen has to preserve his indivi...
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