1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... guides the discussion, which can last from two to four hours. Participants may be more wiling to discuss certain issues in such a group setting than they would be in a one-to-one interview. While focus group interviews do not provide statistically significant data due to the small sample ... the small sample size, focus group interviews, however, are not amenable to statistical analysis. (Mueller 1996: 210) This, to a certain extent, limits the data analysis from the quantitative viewpoint. The focus groups in this study consist of 4 to 6 persons. This is slightly less than the numbers ...
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