1. The Merchants Of Cool
Marketing techniques have to change to keep up with the modern teen these days. If a corporation wants their ads to sell a product or service to teens than they have to keep up with what's "cool". Putting " ... as can be. Then the modern teen's idea of what's cool changed. People lost interest and the ratings plummeted. "MTV" needed a new edge to get back on top. So they created a new show "Total Request live (TRL)". The way the show worked was that people would call in and request the songs they wanted to listen to and the video would get played. ... channel you will probably see a celebri...
- Word Count: 341
- Approx Pages: 1
- Grade Level: High School