1. Market Orientation
... culture consists of four distinguishable but interrelated components. They include shared basic values, behavioral norms, different types of artifacts and behaviors. The shared values within an organization form the basis for the development of these norms, which legitimate specific behaviors. Artifacts include stories, arrangements, rituals and language that are ... created by an organization and have a strong symbolic meaning. Homburg and Pflesser concluded that shared basic values supporting market orientation have a significant positive effect on norms for market orientation. The no...
- Word Count: 5010
- Approx Pages: 20
- Has Bibliography
- Grade Level: Undergraduate