1. Are There Any Reasons Why Marketing Cannot be Audited in the Same Way as Financial Accounts?
The strategic control, defined as "the process by which managers ensure that resources are used effectively and efficiently in the accomplishment of organisational objectives- (Keegan, 1999), should be seen as a powerful engine of the company's strategic choices. This process is also the way compani...
- Word Count: 2153
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate