1. A Critical Review of Cross-Cultural Issues in Marketing Rese
... becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. "The world is becoming a common market place in which people - no matter where they live - desire the same products and lifestyles. Global companies must forget the idiosyncratic differences between countries and cultures and instead concentrate on satisfying universal ... each nation. "Even if a phenomenon is functionally and conceptually equivalent across nations, it is often the case that the phenomenon is manifested differently in each nation." (...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate