1. current trends in sales
Executive Summary Marketers must continue to reach the boomer generation as it moves into yet another phase of life in our youth-centric society. ... "Freed from the responsibilities of their 40s, boomers will create an adventurous life-stage called "mid-youth" that will push traditional ideas of a 'mature market' into oblivion," (American Demographics, 2001). ... Over the next few years we will see enormous marketplace growth in the health and cosmetic surgery industry, as Baby Boomers' desire to achieve and maintain beauty and youth. ...
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- Approx Pages: 11
- Grade Level: High School