1. Matsushita Electronics Inc. European
... improve its after-sales service, the delivery terms, the reputation of the brand, and so on (which compose the augmented product) to increase the sales of its products. A better way out is to focus on innovation and to shift from mature products to products of higher growth such as DVD recorders, digital TVs, flat-panel displays, and so on. Thus, MEI ... ...
- Word Count: 3267
- Approx Pages: 13
- Has Bibliography