1. American Design
... and separate from many other cultures. This is the way our culture chooses to appeal to its observers or consumers. By observing and comparing the physical aspects of the automobile design and market in their separate environments, an ethnographic approach can be used to illustrate this American aesthetic as compared to other cultures or environments. Year round, when approaching a Dodge dealership ... the BMW engravings in the doorways. It is clear that in Europe, quality is just more important than affordability and simplicity. The aesthetic that Europeans are known for in the design ...
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