1. Services marketing
... of service marketing and entry strategies are growing important to international business. The purpose of this article is to discuss some key challenges for service firms planning to go abroad, to present five different types of entry strategies for services and to discuss some prospects for future development in international service marketing. In the following sections, a literature ... firms is discussed. Finally, several important issues about international marketing of services and future research directions are highlighted. Literature Review A traditional way for service firms to ...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate