1. Services marketing
... degree" (Clark, 1996, p. 9). In the literature on international marketing of services, an internationalization strategy is often considered more risky for service firms than for manufacturers of goods. One reason for this is that the unique characteristic of service: inseparability, it refers to (1) the service provider's physical connection to the service being provide; (2) the customer ... system. Gronroos also proposes five main strategies for internationalizing services can be distinguished. These are not mutually exclusive, and in some cases some of them will work well for manufactu...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate