... "Be Like Mike." The demographic and cultural environments speak for themselves. The NBA is reaching new markets that it has never targeted before. The league is accomplishing this by having a number of live events, attractions, and grassroots activities aimed at a broad demographic scope of fans and to allow ... them to connect with the brand. Among these activities is "2Ball," a program that teaches basic basketball skills to children. In 1996, the league tested "2Ball" in 500 schools in the United Kingdom where 25 percent of the participants touched a basketball for the first time. The...

• Word Count: 1252
• Approx Pages: 5
• Grade Level: High School

... an organization just because they are different. From the year of 1989 till 1998 Jackson didn't cope with the problems that a lot of coaches in league dealt with. Coach Jackson's problems were different and somewhat more difficult than the rest of the leagues. His problem he ran into when he first arrived ... of the game. After the Bulls became a group Cohesion team they won the first Champion chip and became the premier team in league. Being the top team in the league is probably the hardest position to be in because there is so much pressure to win it causes teams to plum it. On ... t...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: High School

... chance to play. But Jordan was the exception. He led his team to what he now thinks of as his greatest accomplishment ever, the Little League Championship, and MVP of the league. Later on in high school, Michael learned that life was about to get a little bit tougher. As a sophomore, he got cut form ... the playoffs with his team, he averaged over 30 points a game, and 3 assist. He was awarded the honor of being Rookie of the Year in the league. He was also selected and an All Star. Over the next few years, Jordan became known as a high flying, and participated in dunk contest coming away...

• Word Count: 1444
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

... in the depths of fan's minds for the past two decades, which many knew would inevitably be asked, is whether or not the NBA is becoming a softer league. To answer this question, one must compare the rules, players, and pace of the game today to that of the overall game of the 1990's. In ... stay around the perimeter and pass inside to the centers or power forwards. This is a main reason why Centers in the 90's were the superstars of the league, but to read more about this go to paragraph three. On defense players could hand check, meaning using your hands, forearms, elbows, and biceps t...

• Word Count: 1332
• Approx Pages: 5
• Grade Level: High School

... greatest player ever. Some would say Wilt Chamberlain, or Magic Johnson, or even Kareem Abdul Jabbar were the greatest. Michael may not have ever led the league in assists or rebounds, but, it was how he played the game that makes him the greatest. He had one of the best work ethics of ... not real big with the issues though, he was more into just playing the game and giving it 110 percent. When Jordan first came in to the league the NBA, it was about to go under. He may not have won a Championship his first eight years but he did something more important, he brought ... the highest care...

• Word Count: 1579
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

... 1959 he joined the Philadelphia Warriors, and became the highest paid player, earning around $30,000 in his rookie contract (3). He began to average 38 points a game, to lead the league in scoring. March 2, 1962, in Hershey, Pennsylvania, Wilt scored 100 points against the New York Knicks, the first person to do so. Teams gave up on stopping him and only ... the 1972–73 NBA season, Chamberlain quit the NBA. He scored 31,419 points, grabbed 23,924 rebounds, averaging 30.07 points throughout his NBA Career (6). He left the league with almost every record. Today he still holds 72 NBA rec...

• Word Count: 1391
• Approx Pages: 6
• Grade Level: High School

... just one of them. Ken Keiper, the chairmen of the NCAA's Division II baseball, talked about the brawls in major league baseball. Keiper said, " I don't see the mound-charging brawls yet in the youth leagues, but if they continue at the major league level, the kids will emulate them and it will definitely come" (Wilstein B1). Some athletes set good examples by ... ...

• Word Count: 2032
• Approx Pages: 8
• Grade Level: High School

... to sign Bird, the owner, Auerbach, was very pleased because in only Bird's rookie season, he was considered "the most determined, tough-minded and competitive player in the entire professional league. (Michael Goodman, pg 25-27) Bird's rookie season was of legendary status. His rookie season took place in the 79-80" season, and is one for the record books. In ... to the All NBA team. Bird's second season took place in 80-81", and the owner decided to pick up two of the biggest and strongest tall guys in the league to help the amazing Bird down in the post. One of the most exciting thing...

• Word Count: 1960
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School

... to sign Bird, the owner, Auerbach, was very pleased because in only Bird's rookie season, he was considered "the most determined, tough-minded and competitive player in the entire professional league. (Michael Goodman, pg 25-27) Bird's rookie season was of legendary status. His rookie season took place in the 79-80" season, and is one for the record books. In ... to the All NBA team. Bird's second season took place in 80-81", and the owner decided to pick up two of the biggest and strongest tall guys in the league to help the amazing Bird down in the post. One of the most exciting thing...

• Word Count: 1928
• Approx Pages: 8
• Grade Level: High School

... of his above 3.0 GPA, 1100 SAT score and dominant basketball skills Kobe Bryant, at age 18, made history by becoming the youngest player to play professional basketball. Once in the league, there was a gap between what the press made him out to be and what Kobe was really like. Despite the myths the media put out on hi, Kobe was not ... ...

• Word Count: 1550
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

... its like to be a champion, with six NBA titles with the Chicago Bulls it was a tough game for the Blazers to face up to its reality. Lakers" domination of the league sometimes allows other teams to fear the challenge. Shaquille O"Neal weighing at about 340 pounds and with skyscraping height of seven feet and one inch, he terrorized the Nets throughout ... ...

• Word Count: 1466
• Approx Pages: 6
• Grade Level: High School