1. THE EFFECT OF ADVERTISING ON CULTURE
... automatic, toward whatever formula might 'play,' fit TV's format, goose up the ratings, maintain (or boost) his salary. Similarly, the admaker need not consult, wizardlike, the secret findings of some motivational researcher (although there are plenty of such findings), but need only look into his/her own racing heart in order to discover a scenario that might startle and attract fifty million other ... hurrying consumers--all ironists, as s/he is. Thus the imperfect self-delusion of J. George Frederick and his ilk has reached perfection in the busy cadres of the media, who have no time ...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School