1. "In a world of constant change, strategy is redundant. What
... taken by the company and which will lead to its goals. Beforehand the company needs to be aware of where it stands in the present time, what its reputation is if any, its image, its financial results. A strategy usually results from a very thorough analysis of the situation and is very carefully planned. It should consider two forces: the external force and the internal ... force. The internal force implies an analysis of the strengths and weaknesses of the company. The weaknesses may be used as part of goals for the company. The external force is composed of what was seen previously: t...
- Word Count: 1532
- Approx Pages: 6