Promotion includes all forms of communication. The object is to persuade the customer in such a way that he or she recognizes that your offerings uniquely qualified to meet his or her needs. The term promotion is commonly used to refer to the types of communication that are available such as advertising public relation, personal selling, publicity and sales promotion. Another powerful promotion is direct marketing, which is considered to be word of mouth. The beneficiary's strategy includes promoting positive images or special attraction such as the "Luzhniki", which is located on the heart of the entertainment district of downtown Moscow. "Luzhniki" is just a short walk from subway station ,it is also accessible from different areas." Luzhniki " is known for other entertainment, which will be a promotional strategy for the Spartak promoting their name also. There are 17,500 parking spaces available underground around the area of the "luzhniki. The "Luzhniki" is also the most accessible facility for guests with disabilities. All washrooms, seating levels, the restaurant and the "Luzhniki" hotel are fully accessible. It has eight elevators equipped with audio signals raised control panels and digital floor indicator. .
Making all facilities available, having a good entertainment and putting on old familiar name, and price giveaways name might attract Russian people. "Luzhniki" will not only attract Russians but also people from the anther countries. The airport is 10 minutes away from "Luzhniki". People from different cities would like to attend the game, just because of the better offers given, or because they had a chance to win the "price giveaways." Russians fans attending of Spartak game, "Luzhniki" entertainment and all accessible facilities will get public awareness. Public awareness is important bolstering the image, and making charitable and cultural activities. It also includes that by linking themselves (marketers) and their products to the sponsorships of such events.