Olympic Group and IDEAL - Acquistion Case Study

             What should the executive management team at Olympic Group do in the immediate time frame to integrate employees of both companies and in the long term to restore IDEAL's brand image so as to have a strong market share?.
             Strengths, Weaknesses, SWOT Analysis.
             Strengths (Internal).
             OG earned a strong net income in 1997 totaling $19 million and dominated the market in specialized household appliances. Meanwhile OG has a very stable financial structure. This is a strength because by earning such a large net income OG has positioned itself as a leading company in the household appliances sector and has gained enough market share to attain profitability.
             OG has a very strong brand image in the household appliances industry in Egypt. OG was nationalized in 1963 and, due to government subsidies, its electric energy prices became affordable for consumers and the Olympic brand became synonymous with reliability and affordability. .
             OG was rapidly expanding internationally in African and European countries. International expansion helped OG to remain the market leader and achieve global competitiveness.
             OG had many international partners and its key international partner was the world's leader in electric appliances- Electrolux, the owner of Zanussi, Electrolux, AEG and Frigidaire brands that made the company more competitive in the global market.
             OG had many unique ideas and was continuously improving, benchmarking and learning from others. Between 1970 and 1980, OG identified specific gaps in the market. It used new technologies and expanded its product range to meet customers' needs in order to maintain its leadership in the market.
             Ahmed EL Bakry is well respected and known as a man who makes fair decisions. These attributes lead lower level managers into a sense of security and trust in the company. Ahmed EL Bakry has longstanding managerial experience and this is a strength for him personally (and the company as a whole) because it gives lower level managers the tools to effectively and efficiently manage the daily processes of the company.