Green Click Media Group - Business Growth in Germany

One advantage of the company is that they are working in collaboration with Google, one of the world's biggest multinational companies.
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             PEST(EL) Germany.
             Political Factors .
             - It is a democratic country with federal government. .
             - There are three levels of Government- Federal level, state level and local level. .
             - The government at local level decides the business policies of that location including taxation. .
             - The country is prominent member of international organizations like UN, IMF etc.
             Economical Factors  GDP: $ 3.629 trillion.
             - GDP growth: 0,6 %.
             - Production growth rate: 6,7%.
             - Inflation rate: 1,33%.
             - Population above poverty line.
             - Labour costs are high.
             Social Factors.
             - Germany is the most populous country of EU. .
             - The population is well educated with modern and cosmopolitan views. .
             - There is fair amount of plurality in the lifestyles and diversity in the cultures.
             - Literacy rate: 99,9%.
             Religions.
             - Christianity 50 %.
             - Islam 2%.
             - Buddhism 1%.
             - Non-Religious 38%.
             - Other religions 3%.
             - Not stated 6%.
             Technological Factors.
             - Infrastructural facilities are very strong in Germany which facilitates the growth of any business in the country.
             - It has one of the world's most technologically advanced telecommunications systems. .
             - The broadcasting media especially TV and radio is deeply penetrated as more than 90% of homes have cable TV, .
             which provides ample opportunities for effective business promotions and marketing. .
             - Internet population: 20.416 million 5th of the word rank list.
             - The country has well developed transportation systems in terms of airways, railways, roads, ports etc.
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             Hofstede's Theory - Compare Denmark with Germany.
             In the case when Green Click Media establish an office in Germany they have to take a look on the German habits. This model give basic information about the cultural differentiation. These information help to understand people from abroad and give solution how do they have to handle different type of problems that came from the cultural differentiation.