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Nike - Great American Company

 

            Nike, an American company named after the Greek goddess who personifies .
             victory shows their tremendous success by becoming a major U.S. manufacturer of .
             athletic apparel, and other sports equipment and services. Their revenue is based off .
             worldwide selling with an average net income of $2 billion USD annually (Market .
             Watch). Though their products are of great value and built quality, much of their success .
             has been due to their ability to market their products to their customers efficiently. With .
             the highly recognized trademarks of "Just Do It" and the Swoosh logo it's seemingly .
             easy to point out Nike from the rest of the competition. The company logo is quite .
             distinct and unique as well as the product slogan that has been utilized in commercials .
             for a long period of time. The marketing strategy of Nike invests a lot in commercials .
             and product promotion. Small things like the logo and the product slogan are .
             implemented in consumer minds and make it easy for the brand to be recognizable. .
             Take a look at where Nike rates on Forbes magazine. The company, as of May 2014, is .
             the 24th most valuable brand in the world. There is no doubt that Nike has been able to .
             come to power and maintain their position due to their ability to endorse and market big .
             name athletes as well as keep a constant flow of quality merchandise for the .
             consumers. .
             One of Nike's great feats is the variety of products that they have available for .
             consumers. They sell everything imaginable from hats, to shirts, to socks. Where Nike's .
             "money maker" is though, has to be their vast collection of sneakers. Again, the ability of .
             being able to appeal to all different branches being Nike's forte, the brand has no .
             problem delivering quality sneakers for all different sports and recreational purposes.
             One of Nike's more popular brands, the Nike LeBrons made just over $300 million USD .
             from sales in 2013. That's a tremendous amount until you hear how much Nike's Air .


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