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The Mobile Market in Macedonia

 

            Competition in the mobile market in Macedonia is becoming more dynamic, as well as for consumers and incentives for operators to create innovative offers. As refused battle in 2012, the T-mobile that competition is critical in reducing the number of users, while Vip competition and is favored to carry the first profit. Makedonski Telekom has interesting results. Apart from T-Home noted that revenue increased 3 percent from the Internet and digital television, T-mobile Macedonia last year saw reduced revenues. The company says it is the market leader in mobile technology with a share of 48 percent, or 1.2 million subscribers. But the company also said that "intense competition [and intense price war] influenced the reduction in income as a result of reduced customer base." .
             From a financial point last year was challenging. Our companies operating in conditions of tough competition in terms of price war in terms of reduced economic activity in the state. The past period was marked by the rise of cost of living and lower consumption. Although telecommunications is a dynamic and prosperous industry, however, are not immune to the crisis. As for competition, Vip currently has 27.3 percent market share, or more than 630,000 mobile users. But it is important for Vip for the first time in five years has noted in Macedonia profit. The company grew revenue by 13 percent to around 60 million euros and earnings before interest, taxes, depreciation and amortization is doubled compared to last year and amounted.
             In a very difficult economic environment, Vip invested in infrastructure and invest about 15 million euros for the construction of our modern 3G HSPA + network with the largest 3G coverage in Macedonia. Their intention is to continue to invest providing the best user experience. One interesting statistic that we must not miss, which defines the development of the mobile market comes from T-Mobile saying that an increase in sales of smart phones.


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