Social tactics were put into place within these different media platforms in order to increase support for the war and show commitment to allies through exposed messages to the nation (Advertising at war). Advertising was demonstrated as one of the stronger media campaigns by means of patriotism as the central theme during the course of the war, this was surely emotionally appealing to the nation and was exemplified through debt securities being issued by the government (Advertising at war). The central media campaigns had an advantage of patriotic and conscience appeal to the nation and was used in the means of selling war bonds where citizens were persuaded to lend their money to the government in order to finance military operations (Reiser, 2001). The mass media participated in presenting advertisements in favor of supporting the war across the nation. War bond posters were made with headlines such as "Wanted-Fighting Dollars, Make Every Pay-Day, Bond-Day!" to promote where workers should invest their money (Poster Campaign). Companies exhibited their support by accompanying particular products with war theme, such as altering packaging to national pride colors and commercializing product usage by the military, promoting war bonds (Creating Rosie). Many product ads were accompanied by supporting slogans such as "Buy war bonds and stamps!" (Creating Rosie). Not only was the usage of advertisements beneficial for promoting the war, it also increased sales for many companies. .
As a nation, America produced the most amount of propaganda posters during the Second World War, including almost 200,000 different designs (Poster Campaigns, Terrance). These posters were the major communications medium advertised to American consumer culture to encourage funding the war, recruiting, home efforts and inspire support (Poster Campaigns, Terrance). This advertising technique allowed the government to practice its influential role to shape consumer culture (Poster Campaigns, Terrance).