Movie world has the real reason that we need to advertise in about "share happiness, Love Movies". Although it has better advertising through social media, but it has some problem for how to attract consumers go to theme park without festival party. According to research it, consumers hardly saw their advertising in the market unless they asked travel agent by themselves. I thought they can create new programs aim at more popular movies at specific time period. For instance, "Smurf 2", "World War Z", "The Hangover Part 3" and "Fast & Furious 6" etc. About theme park, the target market is for teenagers, families and workers. Students (18~35 years old) were the most viable segment, because they have enough time and more interest can join in different activities at Movie World. Older people (above 60 years old) were the most neglected segment, because they do not have enough energy play recreation facility. Brilliant advertising must be developed around a consumer insight that is consumers when they leave "Movie World" they want tour them again and like follow their news in the internet. Their feeling will important to designer design their advertisement in the market. I research many comments they wrote wall on the Facebook that show they satisfied the park whatever ticket price, rides and attractions. Movie World's brand essence and personality is consumers can act a part in park, have specially feeling when they saw them in the movie. The brand to mean is "experience the movie world". Because no matter how many other objectives a corporate campaign may have, corporate advertising almost always helps condition the marketplace for the sale of the product, so the target market just want when consumers saw advertisement for Movie world, they want go and should go. Movie World sells their ticket in their official website, playground gate and many travel agencies.