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Nightclub Plan

             Chart 1 v/s Total UCONN Enrollment 19.
             Target Market Segment Strategy 23.
             Strategy and Implementation Strategy 30.
             Marketing Plan 32.
             Marketing Strategy 33.
             Operations Plan 35.
             Personal Plan 36 .
             Management Summary 40.
             Management Team 40.
             Financial Plan 44.
             Income Statement 2002 46.
             Income Statement 2003 47.
             Income Statement 2004 48.
             Appendices 49.
             Advertisements 50.
             VIP Passes 51.
             Executive Summary.
             The Mecca Nightclub will be a premier, high-energy, theme dance and nightclub located in Mansfield/Storrs, Connecticut. Our goal is to provide college students with the best nightclub experience with quality service at a reasonable price. The atmosphere of high energy, light and sound systems mixed with interactive theme nights will give club goers exceptional entertainment. Our objective is to establish a brand of entertainment and service that is unique and adds more value than any other alternative. Based on our investigations not many businesses will compete against us, thus giving our product the upper hand in our market niche.
             Our operating motto: MECCA - Make Every Customer Come Again, and leave a lasting impression in our customer's minds. .
             The Mecca is a partnership business owned by six entrepreneurs:.
             Anthony DiGiacomo v/s Co-President/Operations Manager.
             Omar Lindo v/s Co-President/Operations Manager.
             Rachel Buckley v/s Human Resource Manager.
             Nicole Terry v/s Finance Manager.
             Jeff Owens v/s Beverage/Maintenance Manager.
             Christine Tribble v/s Marketing Manager.
             Each of the six entrepreneurs has generated $40,000 to start-up the business. A loan of $500,000.00 will be required to cover the initial expenses. Initially The Mecca will seek the help of the Small Business Administration (SBA) as well as the Connecticut Development Authority (CDA) to obtain financing for the business. R. Vaughan Newcombe (Professional Accountant) will audit the financial reports.

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