g. male rugby, male soccer, cricket, etc.), male athletes and male sport teams (Heath Patterson, Brumbies rugby team, etc.). It is also noticeable that most of advertisements through out the show were about products that attract men specifically, such as: cars (Isuzu D-Max, sales from 2cheapcars) and D.I.Y products (Bunning Warehouse/Mitre 10's step ladders, drill and BOSCH tool box). These products are considered as housewares and luxury items (car, diesel) therefore only people who have a family, earn relatively stable to high incomes would need and be able to purchase them. Finally, the use of two main presenters who can be described as two white "Kiwi lads" that speak fluent Standard English, have obviously addressed the show's aim of attracting audiences of the same 'Kiwi' culture group (with the presenters) (McQueen, 1998, p. 171-172). .
Code on the other hand targets on a very different range of audiences compare to The Crowd Goes Wild. It is clear that unlike The Crowd Goes Wild's Kiwi-focused strategy, Code mainly targets on Maori/Pacific Island viewers since the show is aired on Maori Television- a government owned channel with the main mission of "revitilising Maori language and culture" (Maori TV, 2013). More over, it is noticeable that there is a female skew in the show's target viewers. This feature is recognised through the use of Jenny-May Coffin as one of the main presenters and Maria Tuta'ia as guest interviewer. Also the show covered news and updates on female sports and female sport teams such as the story about the female netball team of the Silver Ferns etc. Furthermore, in terms of the show's coverage, as it would be more appealing to the female viewers' preferences, touching personal stories and experiences shared by the athletes were also included. It is also noticeable that the target audiences of Code are younger than the main audiences of TCGW.