" (Ritzer, 1). Ritzer uses this term to explain that America is "no longer the bureaucracy, but might be better thought of as the fast-food restaurant." (Ritzer, 372). This term can also be used to describe American culture currently, because society has allowed the fast food industry to control a large part of the world's advertising and marketing. The fast food industry has attracted such a great deal of public attention that nowadays we can't even step outside of the house without seeing a McDonalds or a billboard advertising a new burger on the market. Advertising in the early times were through newspaper publications and over the radio, relatively simple. However, as the food businesses grew the advertisements upgraded to billboards, magazine ads, and television commercials. (Ritzer). These kinds of advertisements proved to work a little too well. A research study was designed to "estimate the relation between exposure to food advertising on television and children's food consumption and body weight." (Andreyeva, Kelly, Harris. 221). The study was conducted by exposing elementary children to 100 TV ads promoting sugar sweetened carbonated drinks. The results of the study showed that there was a 9.4% rise in children's consumption of soft drinks. (Andreyeva, Kelly, Harris). There was a similar increase when the children were exposed to fast food advertisements, with a 1.1% rise in the consumption of fast food. (Andreyeva, Kelly, Harris). Another research study was conducted similar to the one conducted by Andreyeva and her associates. This particular study was done using similar methods, it measured the relationship between fast food restaurant advertising and body weight among children. The overall results showed "a strong positive effect of exposure to fast-food restaurant advertising on the probability that children and adolescents are overweight." (Chou, Rashad, Grossman.