Your current boardshorts will not protect your pocket valuables from any water damage, nor do you want to carry an additional OverBoard Dry Pouch around. Hydros provide a critical and necessary solution: boardshorts with two 100% zipper waterproof pockets. .
Competitors and Their Technology.
Originally known as Surf Trunks, and later as Jams, boardshorts are a style of men's and more recently, women's summer wear (Wikipedia, 2015). Generally constructed from strong and smooth nylon and polyester material, boardshorts are designed to be quick drying. Boardshorts were initially developed for aquatic sports, specifically surfing; however over the years they have grown into a popular form of general beachwear and all-purpose summer wear. Boardshort's versatile trait has resulted in an increased demand in the past years. According to Transworld Business, "there is a higher demand for hybrid boardshorts," people "like the convience of staying in one short throughout the day (Emma Ouimette, 2013)." .
Many manufactures have taken advantage of the increasing demand of boardshorts and have specialized in creating boardshorts. The swimwear industry consists of hundreds of manufactures, from local to international brands. In order to grow your brand and generate revenue, manufactures must distinguish their products. Boardshort manufactures do this in a number of different ways. Possibly the easiest and most obvious strategy is to create a stylish and fashionable boardshort that appeals to the consumer. The leading manufactures often produces hundreds to thousands of boardshorts with different color combinations; these range from floral patterns to bright neon patterns to solid colors. Derived from NikeID, some manufactures such as Quicksilver, will even allow you to customize your own boardshorts (Quicksilver, 2015). Boardshort manufactures also distinguish their products by incorporating technologies that help you have the best surfing experience such as anti-rash designs, fast-drying fabrics, and stretching capabilities.