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Apple Computer

 

            Apple Computer 1999 .
            
             The entrance barrier is low due to standardized products, only moderate capital .
             requirement, and well-spread technologies. In addition, PC companies face strong bargain power from both .
             suppliers and buyers. Intel and Microsoft dominate the supply of microprocessors and operating system (OS) and .
             affect the production cost. Buyers are knowledgeable in technologies and are price sensitive. Meanwhile, consumer .
             electronics and telecommunication products are intending to perform all the functions that PCs have. Application .
             software served as complements usually determines the success of products. Currently, most of the software are .
             designed for Windows. .
             Apple's Valuable Resources and Capabilities .
             Apple has advantages when facing entrants, suppliers and substitute. .
             ?Brand. Apple's brand name Brand name can serve as a guarantee on technologies and services to consumers and .
             deter entrants. It is useful especially when companies are now using sophisticate technologies in products. .
             ?Strong R&D. Apple has developed R&D ability in developing their own OS, thus it faces less bargain power .
             from suppliers. Besides, it also helps other software companies develop iMac compatible software, which .
             contributes to build full products and services line for iMac. .
             ?Graph and image processing ability and innovative design. Apple takes lead in graph and image processing .
             technologies and innovative, user-friendly design. These abilities help Apple meets the huge demand of graphic .
             technologies embedded in PCs in the coming 3C era. Such abilities can also help Apple move toward consumer .
             electronics markets. .
             Hurdle to Apple .
             Apple faces threats from rivals, buyers and complements. .
             ?Price competition and trends of low-priced computer. Since buyers are price sensitive, price competition is .
             severe. Every company provides low-priced computers, price for products drops sharply soon after they are .


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