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Lying Images

 

I believe this suggests that the users of Compaq notebooks and computers attain a peace of mind and confidence that others lack in the use of their information processors. In the same picture we see two other people at the far end of the room/conference table, just entering or passing by. The image of these people is blurred, intentionally so by the advertiser. They are probably trying to suggest that these people are not important, that the associate with the Compaq notebook is aloof from them, engrossed in his own world and his own work with the handiness of the notebook computer by Compaq. The main idea of the picture is to demonize others who do not utilize the great mobility of a Compaq Evo , and to portray the productivity and activity level of someone that does.
             Right above the picture the heading of the page states: "WAITING FOR A MEETING TO TALK ABOUT A MEETING. PERFECT TIME TO CHECK YOUR SHIPMENTS."" This kind of heading works exactly in conjunction with the picture of the man. Here the advertiser is actually giving words to the picture, giving it more substance and portraying an idea behind the image. It is the idea that when u use our machine, you will boost your productivity, mobility, and performance in and out of the workplace, especially in a world where there are constant meetings, deadlines, schedules and agendas - some important but most not important, like "the meeting to talk about a meeting."" A deeper underlying implication is that if you have a Compaq than you are ahead of those around you no matter what it is you do.
             Underneath the picture the bottom half of the ad contains a complete paragraph explaining in detail the motive of the advertisement. It starts by reading: "CHAIN YOURSELF TO THE NETOWRK. NOT YOUR DESK. PRESENTING WIRELESS MOBILITY FROM COMPAQ. Compaq complete mobility solutions.that fits in the palm of their hands."" The heading of the passage above reads "Chain yourself to the network.


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