.
The use of diction in both of these letters is mainly.
intended to teach or educate the reader. In the letter from Coca-Cola, many words are used to help the reader understand the tone of the company. For example, the use of the word "distinctiveness shows the need of the Coca-Cola company to be the only company using this slogan. The use of this language for Coca-Cola, however, is childish. For Coca-Cola to even be concerned that their sale will go down because of the.
use of their slogan is absurd. This concern justifies the respect and admiration given to Grove Press, but also justifies the disrespect for Coca-Cola at the same time. For a large company, such as Coca-Cola, to.
put itself on the same level as a small publishing company diminishes the value of the large company. Grove Press realizes that Coca-Cola has.
downsized itself and Grove Press uses his to its advantage. Grove Press uses a different idea towards Coca-Cola. Whereas, Coca-Cola believes that having the same slogan would "diminish [the slogan's] effectiveness, Grove Press tells the reader that the slogan might actually cause people "to go out and buy a Coke rather than our book. This by Grove Press exhibits the lack of importance this slogan has when being used in their business. Grove Press uses this tone to express to the reader the selfishness and immaturity of the Coca-Cola company and to show the insignificance that it should have on Coca-Cola. The impression left with the reader after reading the letter written from Grove Press is if both companies use the slogan then the sales for Coca-Cola will rise and the sales for the book will fall. This idea seems more logical and is the better.
argument of the two, which makes the letter from Press Grove seem more understandable. But the force with which these attitudes of the two writers are expressed leads to the conception or misconception of words.
The letters from both of the companies use intensity to control the use of blame.