In the media, advertising was coming into its own, backed by a supportive American society that produced countless products for women in the home as part of an emerging consumer society. Products such as hosiery and makeup were marketed as essential for a woman of the modern world. The advertisements out at that time really emphasized the breakthroughs in modern technology of the decade. Women were pictured changing in everyday lives because of this breakthrough.
In the 1990s (the year Double Jeopardy was set), the ideology of women has changed considerably since the 1920s. Women were much more respected for who they were, rather than what gender they were. In the 1990s, many more women were employed and working, rather than staying at home and being a housewife. In the media, negative or offensive representations of women were less tolerated because of the way society moved on, as well as the fact that many more women were now working in the media under the equal opportunities legislation. .
Chicago' is set in the 1920s in Chicago about two women. Roxie Hart, who has dreamed of fame and life on the Vaudeville stage all her life and Velma Kelly, a seductive club singer on the Vaudeville stage. Roxie, upon realising that Fred Cassely who promised her everything was just using her, builds up anger and fear of rejection and shoots him. Her husband, Amos, refuses to take the blame for her crime and she gets thrown into the Crook County jail. Inside, she meets her idol, Velma Kelly who has been accused of murdering her sister and her husband. Roxie thinks that all is lost, until the prison warden Mrs Morton, offers Roxie the opportunity to be represented by the slick Chicago lawyer Billy Flynn who is represented as a showbiz PR agent than a defence lawyer. He is able to manipulate the media and the public into thinking that Roxie is a "good girl- who took the wrong path and got confused with jazz and liquor.