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Plastics

 

The advertisement is trying to convey is that if it were not for the football helmets, which happens to be made out of plastic, then the boys would be hurt and all bruised up. This gives the image that the reason the boys can be rough with one another and not be hurt is do to the fact that they are all wearing plastic helmets. The advertisement is aware that the audience cares about children and about children's safety. The advertisement is trying to play on the audience's emotions to make them want to approve the use of plastics.
             Another point that the advertisement tries to use is football itself. Football, one of America's all time favorite past time sports, is used to appeal to the sympathy of the audience. The advertisement wants the audience to believe that if it was not for plastics, the whole sport of football would not even exist. Obviously if plastics were not used the sport of football would still exist since football was invented before plastics were. The advertisement takes this issue to an extreme, but the advertisement accomplishes what it is trying to do. The advertisement is getting the audience to believe that if plastics were not used the sport of football would cease to exist. Through the use of pathos in this advertisement the advertisement makes the audience think that if it were not for the use of plastics the things that the audience enjoy and the safety of children would be in jeopardy.
             After the advertisement gets to its audience through pathos it goes on to hit the audience with its logos. The advertisement continues in its argument by stating that plastics keep food fresh, make it possible to tell if something has been tampered with, and protect foods from getting damaged. The advertisement is again trying to make the audience believe that if it was not for plastics, foods would not stay fresh, it could not be seen if items such as medicine were tapered with, and foods would get damaged.


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